Seo Specialist- La Plata.

Title: Seo Specialist- La Plata.
Source: MyJobHelper
Category: Advertising/ Marketing/ Public Relations, Long-Term
Posted On: 2015-03-16T07:27:19.000-04:00
Description:
Company Description: We have a simple philosophy at Vitamin T: to personally place the best creative talent in the best jobs for the best companies. Since we are massively nerdy fans of creative, this sort of thing comes naturally to us, which means as a client, you get hand-picked talent perfectly suited to your job, and as talent, you get freelance work that doesn't make you want to wash your eyes out with hand sanitizer. Win-win!

Job Description:

Are you a Search Marketing Specialist and looking to join a Creative Agency - then keep on reading!

The ideal SEO will be responsible for day­-to-­day management and execution of paid and 
natural/organic search engine marketing (SEM) campaigns. The Search Marketing Specialist uses search engine optimization (SEO) knowledge to assist clients and the agency in generating fully optimized content and content strategies to direct web traffic and customer engagement in tandem with integrated campaigns. 

ACTIVITIES & RESPONSIBILITIES 
? Responsible for day-­to-­day management and execution of paid cost­per­click (CPC) and organic 
search engine marketing (SEM) campaigns for all agency clients across platforms and geographies 
? Use search engine optimization (SEO) knowledge to assist clients and the agency in generating 
fully optimized content and content strategies to direct web traffic and customer interactions in 
tandem with integrated campaigns 
? Manages organic search for all client websites to ensure optimal performance and maximum 
rankings for targeted keywords through continuous auditing and competitive analysis 
? Conducts SEO keyword research, develops internal linking strategies, and creates content of META 
titles, META descriptions, META keywords, and image ALT text to improve performance of client 
websites 
? Researches and generates CPC campaign keywords, writes and edits ad copy (titles and 
descriptions), manages bids and budgets, and optimizes landing pages to keep campaigns within 
performance expectations and to meet client goals 
? Grows and optimizes CPC campaigns through testing (A/B and multivariate) with ad copy, landing 
pages, bidding strategies, negative keywording, etc. 
? Serves as the primary contact and subject­matter expert for paid search with both internal and 
external contacts, including Google, Bing, Yahoo and other designated search engines 
? Researches, collects and analyzes website and campaign data, leveraging internal and external 
resources, and data sources to report on successes and actionable opportunities for paid search 
programs 
? Negotiates for pay­per­conversion opportunities 
? Generates and disseminates management reporting to ensure that the account team is aware of 
campaign performance trends 
? Understands industry/market best practices and strives to incorporate them seamlessly in 
day­to­day agency processes 
? Balances analytical thinking and approaches with creative thinking and long­term vision 
? Finds opportunities to keep the rest of the agency current on the latest digital marketing trends 

QUALIFICATIONS 
? Minimum of 3 years search marketing experience, with a proven SEO/SEM track record, and have a 
real desire to become an expert in the search marketing field 
? Must have a genuine passion for SEO and stay up to date with the latest SEO and SEM trends by 
studying, understanding, and implementing ethical tactics and techniques 
? Experience developing and implementing search engine optimization strategies 
? Knowledge and experience using Analytics, AdWords, AdCenter, Yahoo Gemini and other search 
marketing and analytic tools is required 
? Strong written and verbal communication and analytical skills. 
? Resourceful, proactive problem solver with excellent time and project manager and be detail 
oriented 
? Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight 
deadlines

 . Apply now!
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