Briefing
Background company and solution
Cliptoo (www.cliptoo.nl) offers Interactive geolocation software for websites and mobile devices consisting of the following online distribution modules: an interactive map for websites, widgets for partner websites, Mobile apps for iPhone and Android and an iPad app. A description of the application can be read in the pdf.
Cliptoo customers are tourist regions and publishers who can use the internet application (under SaaS) on their website to promote the regions locations and routes. Each location or route can be maintained by the editor or by assigned end-users. (see example of www.routesinbrabant.nl)
End-users in this case are on one hand businesses who wishes to tell something about his location/destination and also would like to advertise on it. They can add descriptions, photo’s, video’s rss feeds, reviews, widgets and they can publish the location and advertising using the shopping cart.
End- users like visitors can place ratings and reviews with photo’s and videos at each location or route they like. End-users can also install and the mobile apps and ipad app.
Goal of the website:
As you can see there are two target audiences we focus on. The main goal is to inform end-users about the possibilities of the mobile and ipad app we provide under the name cliptoo.
The more end-users using the cliptoo mobile/ipad application the more customers become interested in buying and implementing the Cliptoo application suite for their web initiatives.
1. So the website’s main theme is to promote the iphone/android/ipad application to end users
2. Second topic on the website is to guide potential cliptoo customers to an area where they get more explanation about the Cliptoo capabilities of CliptooMap, CliptooPromo, CliptooShop, CliptooMobile application
The website should not be a m.site for mobile devices but a normal website where we promote our applications.
The website should have two parts. The main part for end users and a subsection for potential customers
End users are you and me using the apps
Customers are regions, institutions, organisations who implement the cliptoo suite.
Examples of websites we like
www.wibiya.com
www.flipboard.com
http://demo.rockettheme.com/ -> theme omnicron
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Menu items
About Us
Contact Us
Our Blog
Feedback button on the left side
other tools to use
Presentations (issuu, slideshare)
Toolbar wibiya
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Index page
Block one opening on indexpage (b2c focus, for end users)
CliptooMobile (iphone - ipad - android)
Get to your destination
This is your...
You can find destinations and routes near you
with quality content from selected publishers (show themes)
Simply select what you want to do (show categories)
And CliptooMobile will show and tell you (show photo's, description of location, offering of location, route, reviews, audio) of the locations near you
Download now button (iphone and android)
(This section is inspired by flipboard)
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Index page
For clients (b2b focus, maybe different section on the homepage)
Get your community on the map.
1. Target groups
- Citymarketing (governmental- and tourist bodies)
- Regional marketing (governmental- and tourist bodies)
- Publishers
2a. What will Cliptoo bring to your community
- Inform and involve online visitors
- Spread the word and draw visitors to your site
- Reach visitors on the road
- More community collaboration (through widgets) which will promote the community/region
- More revenue due to annual publishing fees and weekly advertising fees
2b. What will Cliptoo bring your participants (businesess)
- Draw visitors to your site and destination
- Inform visitors
- Feedback through ratings & reviews
- An easy, low cost online marketing platform
3. Solution
-CliptooMap (Map with categorized locations, shared with owners
-CliptooPromo (widget, location-link, maplink)
-CliptooMobile (iphone, ipad, android smartphone app)
-CliptooShop (for paid publishing of poi's and advertising on poi's by owners of poi's)
-Cliptoo Platform general info
4. Who are using Cliptoo
reference stories
(section is inspired by wibiya) |
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