*Importance of social media
*Importance of utilising Google(penguin/panda etc), Bing, Yahoo, Baidu etc.
*The current SEO climate
*The dangers of infringing search engine algorithms
*The common mistakes/pitfalls of SEO & what not to do.
*The background principles to achieving good SEO.
*Commonly available free resources and paid resources for SEO.
*Detailed 'how-to' sections for performing the nece...